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The Dos and Don’ts of Landing Pages for B2B SaaS Google Ads

Landing Pages for Google Ads

B2B SaaS Google Ads can be a powerful tool for driving traffic to your website, but what happens when visitors arrive on your landing page? Are they converting into customers, or are they bouncing away? Your landing page can make or break your conversion rate, so it’s essential to get it right. In this article, we’ll go over the dos and don’ts of landing pages for B2B SaaS Google Ads, so you can create a page that will turn your visitors into customers.

The Dos

Clearly Communicate Your Value Proposition

Your value proposition is what sets your product or service apart from the competition, and it’s essential to communicate it clearly on your landing page. Use clear and concise language to explain what your product or service does and how it can benefit your customers.

Use a Clean and Simple Design

Your landing page design should be clean, simple, and easy to navigate. Avoid clutter and use plenty of white space to make your page easy on the eyes. Use headings, subheadings, and bullet points to break up text and make it easy to scan.

Include Social Proof

Social proof can be a powerful tool for building trust with potential customers. Include customer testimonials, case studies, and logos of companies that have used your product or service to demonstrate your credibility.

Use a Clear Call-to-Action (CTA)

Your landing page should have a clear and compelling call-to-action (CTA) that tells your visitors what to do next. Use action-oriented language, such as “Start Your Free Trial,” “Schedule a Demo,” or “Download Now.”

Optimize for Mobile

With more and more people using their mobile devices to browse the web, it’s essential to optimize your landing page for mobile. Make sure your page is easy to navigate on a small screen, and that your CTA is prominent and easy to tap.

The Don’ts

Don’t Overwhelm Your Visitors with Too Much Information

Your landing page should be focused and to-the-point. Avoid overwhelming your visitors with too much information, and stick to the most essential details. Use concise language and bullet points to convey your message quickly and clearly.

Don’t Use Jargon or Technical Language

Avoid using industry jargon or technical language that your visitors may not understand. Use plain language that is easy to understand, even for people who are not familiar with your product or service.

Don’t Make Your CTA Hard to Find

Your call-to-action should be prominent and easy to find. Don’t bury it at the bottom of your page or hide it in small text. Make sure it stands out and catches your visitors’ attention.

Don’t Make Your Page Load Too Slowly

A slow-loading page can be a significant turn-off for visitors. Make sure your landing page loads quickly, even on slower internet connections. Use compressed images, minimize the use of scripts, and optimize your code to speed up your page’s loading time.

Don’t Send Visitors to Your Homepage

Sending visitors to your homepage can be a mistake, as it can be overwhelming and may not provide the information they’re looking for. Instead, create a dedicated landing page that is tailored to your Google Ads campaign.

Creating an effective landing page for B2B SaaS Google Ads requires a combination of design, messaging, and optimization techniques. By following the dos and don’ts outlined in this article, you can create a landing page that is optimized for conversions and drives results for your business. Remember to focus on your visitors’ needs, communicate your value proposition clearly, use social proof, and create a compelling call-to-action. With a well-designed and optimized landing page, you can turn your visitors into customers and achieve your business goals.


In conclusion, creating effective landing pages for B2B SaaS Google Ads requires careful consideration of the dos and don’ts. The dos include focusing on a clear and concise value proposition, providing social proof, ensuring the page is mobile-friendly, and testing and optimizing for better performance. On the other hand, the don’ts involve avoiding distractions, keeping the page clutter-free, minimizing form fields, and avoiding false or misleading claims. By adhering to these dos and don’ts, B2B SaaS startups can create landing pages that effectively convert clicks into leads and, ultimately, into customers.

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