Google Ads for a Bus Rental Company

5X Growth helped a bus rental company in Chicago increase their leads by running targeted Google Ads. The company wanted to increase their online presence and generate more leads.

Our team started by conducting keyword research and creating a targeted list of keywords relevant to the company’s services, such as “charter bus rental,” “bus rental company,” and “coach bus rental.” We also created ad copy that spoke directly to potential customers looking for bus rental services, highlighting the company’s competitive pricing, comfortable buses, and experienced drivers.

After optimizing the campaign, we were able to improve the company’s click-through rate (CTR) from 2% to 6%, resulting in a 300% increase in website traffic. We also optimized the landing pages to improve the user experience and encourage more conversions.

By the end of the campaign, we were able to generate over 500 leads, resulting in a 200% increase in conversions. The cost per lead decreased from $50 to $25, and the client saw a 3x return on their ad spend.

Overall, our efforts helped the bus rental company in Chicago increase their online visibility, generate more relevant leads, and ultimately grow their business.