Google Ads for a Trust & Estate Litigation Attorneys

5X Growth partnered with a Trust & Estate litigation firm serving all of Northern California to improve their online visibility and drive more qualified leads to their website. The firm was facing stiff competition for high-value keywords, which were driving up the cost per click and making it difficult to generate a positive return on ad spend.

To address these challenges, we developed a comprehensive PPC strategy that focused on targeting high-intent search terms specific to the firm’s practice areas. We also conducted thorough keyword research and analysis, leveraging advanced keyword tools and competitor research to identify the most profitable keywords to target.

Our team also optimized the firm’s landing pages, ad copy, and bidding strategies to improve the overall relevance and quality of their campaigns. By doing so, we were able to lower the cost per click and generate more qualified traffic to the firm’s website.

One of the key strategies we implemented was a targeted remarketing campaign, which allowed us to re-engage with visitors who had previously visited the firm’s website but didn’t take any action. By serving them personalized ads and offers, we were able to convert a significant number of them into qualified leads.

Over a 12-month period, our PPC campaigns generated a 300% increase in conversions for the firm, with a 50% reduction in cost per lead. Moreover, we achieved these results while maintaining a consistent ad spend, which translated into a significant increase in return on ad spend (ROAS) for the firm.

Through our efforts, we were able to help the Trust & Estate litigation firm substantially grow their business and generate more qualified leads than ever before. 5X Growth’s expertise in PPC marketing and commitment to delivering results were essential in achieving this success.