Google Ads for a White Collar Criminal Defense Attorneys

5X Growth was hired by a white-collar criminal defense law firm in Texas to help them generate more qualified leads through PPC advertising. The firm was facing a unique challenge – they were getting leads from victims and not defendants, which meant that their ad campaigns were not reaching the right audience.

To overcome this challenge, we developed a creative PPC strategy that specifically targeted defendants who were facing white-collar criminal charges. We tailored our ad copy to address the defendants’ concerns and offered them a free consultation with our client. This approach proved to be highly effective in driving more qualified traffic to the firm’s website and generating leads from the right audience.

We also conducted thorough keyword research and analysis to identify high-intent search terms specific to the firm’s practice areas. Our team optimized the firm’s landing pages, ad copy, and bidding strategies to improve the overall relevance and quality of their campaigns.

One of the key strategies we implemented was a targeted remarketing campaign, which allowed us to re-engage with visitors who had previously visited the firm’s website but didn’t take any action. By serving them personalized ads and offers, we were able to convert a significant number of them into qualified leads.

Over a 6-month period, our PPC campaigns generated a 200% increase in conversions for the firm, with a 40% reduction in cost per lead. Moreover, we achieved these results while maintaining a consistent ad spend, which translated into a significant increase in return on ad spend (ROAS) for the firm.

Through our targeted and creative approach, we were able to help the white-collar criminal defense law firm in Texas generate more qualified leads and grow their business. 5X Growth’s expertise in PPC marketing and innovative solutions were essential in achieving this success.