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Google and Facebook Ads for an E-commerce Shop (Car Audio Upgrades)

Client: An e-commerce shop that specializes in BMW audio upgrades, including speaker upgrades, aftermarket stereo replacements, and subwoofer systems.

Challenge: The ecommerce shop specializing in BMW audio upgrades wanted to increase their online sales and drive more traffic to their website. They were facing tough competition from other automotive parts and accessories retailers. They needed a cost-effective way to attract BMW enthusiasts who are looking to upgrade their car’s audio system.

Solution: We implemented a multi-faceted approach to tackle the client’s challenge, including:

  1. Extensive keyword research to identify high-intent search queries related to BMW audio upgrades.
  2. Developing tailored ad creatives that highlighted the benefits of the client’s products, such as improved sound quality and easy installation.
  3. Utilizing advanced audience targeting options on Facebook, including retargeting previous website visitors and lookalike audiences based on their existing customer database.
  4. Implementing a robust remarketing campaign to show relevant ads to users who had already shown interest in the client’s products, but had not yet made a purchase.

We developed a comprehensive PPC strategy that utilized both Google Ads and Facebook Ads to maximize the client’s online exposure. For Google Ads, we created targeted campaigns with keyword research that focused on BMW-specific keywords, such as “BMW speaker upgrades”, “BMW aftermarket stereo replacements”, and “BMW subwoofer systems”. We also implemented ad extensions such as sitelinks, callouts, and structured snippets to enhance the visibility of the ads and provide additional information to potential customers.

For Facebook Ads, we utilized interest targeting to reach BMW enthusiasts who are interested in car audio upgrades. We also created custom audiences based on website visitors, lookalike audiences, and retargeting ads to engage with customers who have already shown an interest in the client’s products.


Through our PPC strategy, the ecommerce shop was able to increase their website traffic by 35% and generate 20% more online sales within the first three months of the campaign. The Google Ads campaign had a click-through rate (CTR) of 4.5% and a conversion rate of 7.8%, while the Facebook Ads campaign had a CTR of 2.5% and a conversion rate of 5.2%. The cost-per-click (CPC) for Google Ads was $1.50 and $0.75 for Facebook Ads.

In addition, we also provided the client with detailed tracking and reporting to monitor the success of the campaign, which allowed us to make adjustments and optimize the PPC strategy for better performance. Overall, our strategy proved to be effective in generating more leads and sales for the ecommerce shop, while also staying within their limited budget.

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