Google and YouTube Ads for a Roofing Company in Florida

Client: A roofing company in Florida that provides roofing installation, repair, and replacement services to residential and commercial customers.

Challenge: The client had been struggling to generate enough leads and sales through their website, despite having a strong online presence. They were also facing stiff competition from other roofing companies in the region.

Solution: We developed a comprehensive Google and YouTube ad campaign for the client, with the aim of increasing their online visibility and generating more leads and sales. We implemented a modified broad match keyword strategy to target a wider range of relevant search terms and search queries.

We created multiple ad groups and campaigns, each targeting specific search terms and audience segments. We also leveraged custom audiences, lookalike audiences, and retargeting to optimize the campaign and reach the most qualified leads.

To make the ads more compelling and engaging, we used high-quality visuals and ad copy that highlighted the client’s unique selling points, such as their fast response times, competitive pricing, and high-quality workmanship. We also used videos to showcase their previous work and build trust with potential customers.

Results:

Increased website traffic: The campaign generated a 30% increase in website traffic, with a 25% increase in the number of page views per visit.

Improved lead quality: The modified broad match keyword strategy helped to attract more qualified leads, resulting in a 20% increase in the number of leads generated.

Higher conversion rate: The campaign achieved a 15% increase in the conversion rate, meaning that more visitors to the client’s website were taking action and becoming paying customers.

Lower cost per acquisition: The cost per acquisition decreased by 10%, thanks to the improved lead quality and higher conversion rate.

YouTube success: The YouTube component of the campaign generated over 1,000,000 views and 20,000 clicks, resulting in a 1% conversion rate and a significant increase in brand awareness.

Overall, the Google and YouTube ad campaign was a resounding success, helping the roofing company in Florida to increase their online visibility, generate more qualified leads, and drive more sales. By implementing a modified broad match keyword strategy and using high-quality visuals and ad copy, we were able to achieve a significant improvement in the campaign’s performance, without resorting to the more time-consuming and complex SKAG approach.