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Google and YouTube Ads for a Roofing Company in North Carolina

Client: A roofing company in North Carolina

Objective: Increase leads and sales through Google Ads and YouTube Ads.


  1. Keyword research: We researched and identified high-intent keywords related to roofing services in North Carolina, such as “roof repair,” “roof replacement,” “roofing contractor,” and “roofing company near me.”
  2. Ad copy creation: We crafted compelling ad copies that resonated with the target audience and highlighted the client’s unique selling points, such as quality workmanship, quick turnaround time, and competitive pricing.
  3. Campaign setup: We set up campaigns on Google Ads and YouTube Ads, targeting users in North Carolina who were actively searching for roofing services.
  4. Ad targeting: We targeted specific locations, demographics, and devices to ensure that the client’s ads reached the right audience.
  5. Ad optimization: We constantly monitored the performance of the campaigns and made data-driven optimizations, such as adjusting bids, refining ad targeting, and testing new ad copies.


  • Over a 6-month period, the client received over 200 high-quality leads through Google Ads and YouTube Ads.
  • The campaigns generated a 12x return on ad spend, with an average cost per lead of $35.
  • The client’s website traffic increased by 45% compared to the previous year.
  • The client reported a significant increase in sales and revenue as a direct result of the campaigns.
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