Our agency had the opportunity to work with a foodtech startup, the leading importer of…
Client: A roofing company in North Carolina
Objective: Increase leads and sales through Google Ads and YouTube Ads.
- Keyword research: We researched and identified high-intent keywords related to roofing services in North Carolina, such as “roof repair,” “roof replacement,” “roofing contractor,” and “roofing company near me.”
- Ad copy creation: We crafted compelling ad copies that resonated with the target audience and highlighted the client’s unique selling points, such as quality workmanship, quick turnaround time, and competitive pricing.
- Campaign setup: We set up campaigns on Google Ads and YouTube Ads, targeting users in North Carolina who were actively searching for roofing services.
- Ad targeting: We targeted specific locations, demographics, and devices to ensure that the client’s ads reached the right audience.
- Ad optimization: We constantly monitored the performance of the campaigns and made data-driven optimizations, such as adjusting bids, refining ad targeting, and testing new ad copies.
- Over a 6-month period, the client received over 200 high-quality leads through Google Ads and YouTube Ads.
- The campaigns generated a 12x return on ad spend, with an average cost per lead of $35.
- The client’s website traffic increased by 45% compared to the previous year.
- The client reported a significant increase in sales and revenue as a direct result of the campaigns.