Karl’s a talented guy who had excellent insights into how to market our CRM on Latin American market. Some fantastic stuff came out of it. He also has an unbelievable work rate. He completed the whole Google and Facebook Ads audit in 18 hours. Performed a cohort analysis, identified things to improve, trained our in-house junior PPC manager. Made changes and got a 25% decrease in CPA on Google Ads. I don’t know how he fits it all in. Best of all, he is exceptionally easy to work with and has an excellent sense of humor.
Karl has a deep understanding of best practice techniques in Digital Marketing for software businesses. As an expert in marketing and SaaS he has a strong appreciation of the nuances and challenges in successful branding, paid social media, sponsored search. He is particularly adept at choosing the most appropriate strategy for the particular application