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How We Centralized All Our Shopify & Meta/Google Ads Data Into Google Sheets (And Ditched Triple Whale/Northbeam For Daily Tracking)

We just finished building an automation that pulls all our core Shopify and Meta Ads data into a single Google Sheet, updated automatically every day.

Here’s what now lives in one place:

From Shopify:

  • New vs. returning customers
  • Total sales
  • Average order value (AOV)
  • Orders by day

From Meta Ads:

  • CPM
  • CTR
  • ROAS
  • Spend
  • Impressions
  • Clicks
  • Purchases (where available)

Why We Built This (Instead of Paying for Another Analytics Tool)

We were using tools like Triple Whale / Northbeam mostly as daily performance tracking dashboards, not for deep attribution work.

For that basic level of visibility, they started to feel like expensive overkill.

At the same time, exporting reports by hand every day was:

  • 5+ minutes of repetitive work
  • Easy to forget on busy days
  • Mentally tiring when you’re juggling everything else

Some people say it’s better to do it manually so “the numbers stick.”

Honestly, you can get the same benefit with:

  • A daily snapshot in one sheet
  • A short daily reminder that nudges you to actually look at it

Less brain fog, same awareness.

What Our Automation Does (In Plain Language)

1. Pulls Shopify/Meta/Google data into Google Sheets

On a set schedule (for example, every morning at 7am), the automation:

  • Calls the Shopify API
  • Grabs key metrics for the previous day (or whatever date range you want)
  • Writes those values into a “Shopify” tab in our Google Sheet

We track:

  • date
  • total_sales
  • orders
  • new_customers
  • returning_customers
  • aov

You can, of course, add more fields depending on what you care about.

2. Pulls Meta Ads data into Google Sheets

Next, the automation connects to Meta (Facebook) Ads via API, then:

  • Pulls performance data for the same date range
  • Breaks it down by account / campaign / ad set (depending on how you configure it)
  • Writes everything neatly into a “Meta Ads” tab

We’re pulling, for each row:

  • date
  • account_name (or campaign)
  • spend
  • impressions
  • clicks
  • cpm
  • ctr
  • purchases (or other conversion event)
  • roas

Again, this is customizable. The main idea is: all the numbers you check daily now live in one sheet.

3. Keeps everything in sync automatically

This whole process runs on autopilot. Once it’s set up:

  • No manual exports
  • No logging into multiple ad platforms
  • No copying/pasting into spreadsheets

Instead, you open one Google Sheet in the morning and you’re done.

Why This Replaces Tools Like Triple Whale / Northbeam for Day‑to‑Day Tracking

If you’re using tools like Triple Whale or Northbeam mainly as:

  • A quick performance check to see how yesterday went
  • A way to monitor trends over weeks/months
  • A simple dashboard for your team

…a well-structured Google Sheet with automated feeds can cover almost all of that.

What it won’t replace is:

  • Advanced attribution modeling
  • Complex multi‑touch analysis
  • Deep cohort breakdowns, etc.

But if your daily workflow is:

“What did we spend? What did we make? What’s ROAS? How’s AOV?”

…then this setup is usually enough.

And you keep full control of your data, in your own spreadsheet.

Download the Exact Make Scenario We’re Using

If you want to see the actual automation we use to pull Meta Ads data into Google Sheets, I’ve put together:

  • A short video walkthrough
  • The Make.com blueprint file you can import directly into your Make account
Click to get the meta cost import blueprint

Karl

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