Managing ads for VR game where Steam Analytics has barely any reliable data might sound impossible, but it seemed like a breeze to Karl. We worked closely together for three months to gain additions to the Wishlist on Steam , and I was constantly amazed not only by his technical PPC advertising skills, but also by his ability to keep the team motivated through the inevitable challenges and produce better creatives. I can honestly say I left every weekly status meeting he led in a better mood. For any company or team that needs a proven media buyer with a get-it-done-with-a-smile approach, Karl is your guy.